Chapter 1: Function and Personality
This introductory chapter basically explained how materials are a crucial part to consider when designing any product. Materials chosen can completely change the product itself whether that be it's function, production processes and costs, and the actual tactile feeling it has in someone's hands. For every design problem there is a material solution. There are thousands of materials out there and switching from one to another may greatly effect that given products success. Materials help with both products functionality as well as their personality. I think a great example of this is the Apple iPhone and Macbook Pro's. Image if these devices were constructed out of mainly plastic instead of their notorious stainless steel and and glass/plexiglass. They would lose their sleekness which would greatly effect both personality and functionality (strong, durable materials). to create a successful product like Apple has, it doesn't just have to function properly, it must be simple and convenient for the user and have a personality that "satisfies, inspires, and gives delight". This chapter also mentions how to build a brand from the inside out. The order of this list goes: material, product, packaging, identity, retail, digital, service, systems, organization and then brand itself. This is something that I will definitely keep in mind in the future.
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