Wednesday, December 17, 2014

Hallmark


Hallmark Field Trip

The Hallmark manufacturing plant was also located in Lawrence. This place was massive as I had expected. I have driven by the facility many times and have always wondered what their process was like and if we would ever visit them. Luckily we got to for our final field trip this semester.

Who they are: Greeting card manufacturing facility

Products: Greeting cards and envelopes

Markets: Retail

Materials: Paper, Ink, wood, rubber, flitter, clay-coated boxes

Forming Technology: Machine Folding, laser cut card press, melting, screen printing

Cutting Technology: Die cutting and laser cutting

Joining Technology: adhesive, stamps

Finishing Technology: Foil, puff print, flitter, glow in the dark, digital printing, tinting, silkscreen


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